Campaign Toolkit

United Way Day


Running a United Way campaign in your workplace can be challenging, rewarding, and a great way to bond as a team while helping improve lives in the Midlands.

We have a variety of brochures, sample donor and thank you letters, information about our impact in the community, infographics, videos and more to help make your campaign a success. Click the links below to see this year's campaign materials and talk to your United Way representative to get hard copies for your campaign. Need additional resources? Let us know! Click here to see our staff directory.

Thank you for your support of United Way of the Midlands and choosing to Live United!

2018 - 2019 Campaign Materials

Making the Ask
This tool will help you understand the best strategy to use when asking your peers to donate whether it is a group ask or a peer-to-peer ask. 

The who, what, when and why United Way of the Midlands makes a positive impact in our community and how you can get involved.                                          

Campaign Award Descriptions
Each year, companies are recognized based on the performance of the annual campaign. Find out how you might be recognized! 

Campaign Checklist
An easy way for ECDs to keep up with the tasks of running a workplace campaign.

Campaign Film
Last year's campaign film earned a Gold ADDY award from the American Advertising Federation. Use this year's film to inspire employees to Live United.

Campaign Poster
Use this throughout your workplace to keep your peers in the know on how your campaign is performing.

Donating Stock
Learn the significant benefits received when you give appreciated securities (stocks and mutual funds) as a meaningful gift to the United Way of the Midlands.

Donor Choice Form
Passionate about a certain focus area United Way provides funding to? Use this form to tell us how you'd like your investment to United Way of the Midlands to be spent. 

Community Impact Partners
See our current list of local non-profit agencies that receive funds for their services and programs from United Way of the Midlands.

Campaign Director Action Guide
Everything an ECD needs to know about running a successful workplace campaign and more!

Employee Campaign Director Training Videos
These videos are quick reminders of how imporant the role of ECD is and what an ECD should do to run a successful campaign. 

Engagement Calendar
Check out what happens throughout the year at United Way of the Midlands.

Engaging Retirees in Workplace Campaigns
Boost your annual campaign by engaging former employees that are now retired. It's a win-win for both your campaign and your retirees!

Fact images
Show United Way's impact by the numbers.

Financials Reports & 990
A great resource for those looking to better understand how the United Way of the Midlands operates as a business.

Frequently Asked Questions
These FAQs are designed to help answer the questions that are asked the most. Have another question? Contact your United Way account manager!

Fun Campaign Ideas
Need some creative ways to get your peers excited about your United Way campaign? Check out these ideas!

Glossary of United Way Terminology
Learn some of the inside lingo that United Way of the Midlands uses to better explain our organization.

Impact of Your Leadership Gift
Learn how your dollars directly impact the people in our community. 

Leadership Giving PowerPoint
See the impact of our various Leadership Giving levels and affinity groups.

Pledge Form
Direct your peers here for an easy to print pledge form.

Request a LIVE UNITED Storyteller
We're happy to assist in setting up an in-person storytelling event to show how individuals' have been given a chance at a better life from our services and funded programs. 

Sample Campaign Communications
These communications may be used throughout your workplace campaign to encourage employees to give. We also have another sample kick-off and thank you letter from your CEO.

United Way Store
Interested in purchasing United Way merchandise? Check out the United Way online store!

Videos and Infographics
Share these stories and fact images to educate your peers on the impact United Way of the Midlands makes throughout our community.

Your Contributions in Action
Take a look at the impact we have made in the Midlands since 2010 in our latest Impact Report. 

Follow us on social media!

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Young Leaders Society

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