Mission, Vision & Values

Our goal is to create generational change. We look at all the tough issues and we find the common threads—then we rally support with the right partners to create meaningful change for adults in our community, the children in their care, and future generations to come.

MISSION

The mission of the United Way of the Midlands is simple:

We unite people and resources to improve the quality of life in the Midlands.

VISION

The United Way of the Midlands will come to be known as the collaborator and trusted community problem solver.  In that role, we will work to understand the needs of our community and then put programs in place to address those needs.  

As the results of our new focus become increasingly visible, we believe that participation in our process will increase.  In the end, our vision is that the United Way becomes a “way of life” in the Midlands.

VALUES

Excellence:  We perform with excellence in word and deeds at all times.
Responsiveness:  We listen and respond to the needs of the community.
Leadership: We initiate catalytic leadership for community building to effect positive change.
Integrity: We act with integrity that inspires the highest trust.
Impact: We make a positive difference and have a measurable impact. Our actions are guided by our foundational belief that we achieve the greatest outcomes when we work together; when we focus on what unites us rather than what divides us.
Volunteerism: We are relevant and impactful through the spirit of volunteerism. We value the visible and invisible qualities that make you who you are.
Openness: We are accessible to all interested in participating in or examining our involvement in impacting the community. We welcome that every person brings a unique perspective and experience to advance our mission and progress our work for the health, education, and financial stability of every person in every community.
Collaboration: We are committed to a group process to reach common goals that cannot be reached through the efforts of individuals or organizations acting alone. We work with residents and public and private partners to co-create solutions that ensure everyone has the resources, supports, opportunities and networks they need to thrive.