Mission, Vision & Values


The mission of the United Way of the Midlands is simple:

We unite people and resources to improve the quality of life in the Midlands.


The United Way of the Midlands will come to be known as the collaborator and trusted community problem solver.  In that role, we will work to understand the needs of our community and then put programs in place to address those needs.  

As the results of our new focus become increasingly visible, we believe that participation in our process will increase.  In the end, our vision is that the United Way becomes a “way of life” in the Midlands.


Excellence:  We perform with excellence in word and deeds at all times.
Responsiveness:  We listen and respond to the needs of the community.
Leadership: We initiate catalytic leadership for community building to effect positive change.
Integrity: We act with integrity that inspires the highest trust.
Impact: We make a positive difference and have a measurable impact.
Volunteerism: We are relevant and impactful through the spirit of volunteerism.
Openness: We are accessible to all interested in participating in or examining our involvement in impacting the community.
Collaboration: We are committed to a group process to reach common goals that cannot be reached through the efforts of individuals or organizations acting alone.


United Way of the Midlands values diversity in its employees and volunteers as a resource, which adds to our ability to understand and to respond to our total community. This respect for differences is reflected in our responsiveness to our fellow co-workers, volunteers and to the people we serve. 
We therefore: 

  • Provide equal employment opportunities to all people without regard to race, color, religion, gender, age, national origin, sexual orientation, disability or any other characteristic protected by law. 
  • Assure equal opportunity and equal consideration to all applicants and employees. 
  • Are committed to understanding the political, economic, social and cultural context of our work activities. 
  • Act in ways that respect the dignity, uniqueness, and intrinsic worth of every person- the community, the donors, our own staff and families, boards and volunteers