Workplace Campaign Toolkit

Campaign Resources

We have a variety of brochures, sample donor and thank you letters, information about our impact in the community, infographics, videos and more to help make your campaign a success. Click the links below to see this year's campaign materials and talk to your United Way representative to get hard copies for your campaign. Need additional resources? Contact us!

Most-requested Resources

2020 Campaign Brochure
This overview of the United Way of the Midlands, including our goals and results, shows how we make a positive impact in our community and how you can get involved.                                          

Campaign Checklist
An easy way for CDs to keep up with the tasks of running a workplace campaign.

Campaign Director Action Guide
Everything an CD needs to know about running a successful workplace campaign and more!

Contributions in Action
Learn more about how your contributions are making an impact on the Midlands.

Donor Choice Form
Passionate about a certain focus area United Way provides funding to? Use this form to tell us how you'd like your investment to United Way of the Midlands to be spent. 

Frequently Asked Questions
These FAQs are designed to help answer questions about what United Way does as an organization.

Frequently Asked Questions for an Online Campaign
These FAQs are designed to help answer questions about how to get started with an online campaign.

Pledge Form
Direct your peers here for an easy to print pledge form.

Request a LIVE UNITED Storyteller
We're happy to assist in setting up an in-person storytelling event to show how individuals have been given a chance at a better life from our services and funded programs. 

Sample Campaign Communications
These communications may be used throughout your workplace campaign to encourage employees to give. We also have another sample kick-off and thank you letter from your CEO.

Video Content

Campaign Film
Last year's campaign film earned a Gold ADDY award from the American Advertising Federation. Use this year's film to inspire employees to Live United.

Campaign Director Training Videos
These videos are quick reminders of how important the role of CD is and what an CD should do to run a successful campaign. 

Additional Downloadable Resources

Making the Ask
This tool will help you understand the best strategy to use when asking your peers to donate whether it is a group ask or a peer-to-peer ask. 

Campaign Award Descriptions
Each year, companies are recognized based on the performance of the annual campaign. Find out how you might be recognized! 

Donating Stock
Learn the significant benefits received when you give appreciated securities (stocks and mutual funds) as a meaningful gift to the United Way of the Midlands.

Community Impact Partners
See our current list of local non-profit agencies that receive funds for their services and programs from United Way of the Midlands.

Engaging Retirees in Workplace Campaigns
Boost your annual campaign by engaging former employees that are now retired. It's a win-win for both your campaign and your retirees!

Fun Campaign Ideas
Need some creative ways to get your peers excited about your United Way campaign? Check out these ideas!

Impact Across the State
This graphic and document shows a snapshot of United Way's impact all over the state of South Carolina.

Leadership Giving PowerPoint
See the impact of our various Leadership Giving levels and affinity groups.

Posters and Images

Campaign Poster
Use this throughout your workplace to keep your peers in the know on how your campaign is performing.

Fact Images
Show United Way's impact by the numbers.


United Way Store
Interested in purchasing United Way merchandise? Check out the United Way online store!

Financial Info

Financials Reports & 990
A great resource for those looking to better understand how the United Way of the Midlands operates as a business.

Need something else?

We will work with you to make your campaign a success! Contact Heather Singleton, Resource Development Division Director, at 803-733-5111 with any questions.